Whether your needs are small or large, we offer all the branding & marketing services—led by our veteran marketing/advertising professional with an extensive career in executive management positions at established international companies and advertising agencies and smaller, nimble startups and entrepreneurial ventures. We are pleased to help you build your brands and dominate marketing in Cambodia.
Your marketing strategy is only effective when your company’s mission, culture, product/service offerings and brand advantage are communicated to a clearly defined audience. CBA can assist you not only setup in Cambodia but create and implement brand-driven strategies into a powerful, consistent message that positions your offerings as the best choice to meet their customers’ needs.
We create and implement efficient, targeted branding and marketing strategies including …
STRATEGY & PLANNING
An effective strategy requires knowledge – of the company, the product/service, the market, the competition and the customer. Through research and conversation, we identify every key bit of data that will determine where you are and what it will take to get you to the next level.
Marketing Plan Development
We custom tailor every marketing plan to the size, resources and goals of the company. A strategic marketing plan is the road map that outlines objectives and actions that guide your marketing efforts, while helping you recognize opportunities and react to contingencies.
BRANDING & BRAND MANAGEMENT
Brand Messaging & Taglines
Consistent messaging across all marketing platforms is necessary to maintain your brand’s image. We create the words and phrases that communicate your value proposition to customers. What makes your company different from the competition? What does your acronym-named business do exactly? A tagline allows you to be descriptive of your services or point out what makes you unique. Let us help you better define your company.
Your brand should be consistent across all platforms. Our style guides cover logo dos and don’ts, colors, fonts, brand personality and many other guidelines for standardizing your internal and external marketing efforts. In order to maintain your brand’s value and image everybody in your organization must adhere to the guidelines.
Design & Development
Your website is your storefront; it is most often the first engagement a potential client will have with your company. This means your site must reflect the value of your brand and the quality of your services. Our sites are built using a content management system that allows you to internally update your site quickly and easily, without the need for third-party expense.
Nothing tells a brand’s story as effectively as video. Our in-house production team creates and produces documentaries and event videos that inform, excite and connect with your audience on an emotional level. Whether for a high-impact production highlighting your services, capabilities and success stories, a rollout of a new product or service, or training for new hires nothing enhances your brand value and image as much as a state-of-the-art video production.
Your brand’s reputation can evaporate overnight if a negative event puts you in the headlines. Fast action and well-crafted messaging are critical. We have the resources and strategies to help lessen the impact by helping you communicate with your employees, vendors and the general public. Think of this as image insurance.
CBA has built its reputation on business development through social media. No one has more expertise or experience in marketing through proven online strategies than us in Cambodia.
GRAPHIC & PRINT DESIGN
Contrary to popular belief, print isn’t dead yet. Sales pieces, direct mail campaigns, brochures, event invitations, print advertising, program books … you name it, we design with close attention to message, audience and brand integrity.
TRADE SHOW DISPLAYS
Ready to stand out in that ocean of competitors. We can create a head-turning display and a strategy to get visitors.
Know what you want to say, but not sure how to say it? That’s what copywriters are for. We’ll turn your bullet points into a compelling brand story. From a print ad to a Facebook post, we have a way with words.
We are your full service marketing department!